In response to your curiosity, let us show you the capital behind an idea and introduce ourselves. Consider it a welcome to those who, every day, raise a blind; to the generations that continue the family saga; to those who get involved in the company they work for as if it were their own; and to those who will soon shape their business idea, if they have not already done so. To all of you, thank you for being here.

We are professionals with a past that is still being written. We consider ourselves serious, curious and rigorous people, with a passion for contributing to the creation of value. Since 1996 we have been building brands; since 2012 we have been investing in them; and today, in what we believe is the best way.

We firmly believe in good ideas and in the capital necessary to make them a reality. We understand the journey of the entrepreneur, the founder, the partners, as well as the investors that make up the capital structure of a company, and we know the implications that this entails. We have gone through all the possible stages and typologies.

As entrepreneurs, we understand the challenges that come with starting a project. Sir John Hegarty, a living legend of our profession whom we admire and respect, said: “Don’t start a business. Build a brand.” We couldn’t agree more with this premise, and we encourage entrepreneurs to firmly believe in it. We have seen how emerging companies that adopt this mentality from the beginning achieve greater success.

We also know that, after the start, other equally decisive moments arrive. In those key moments, even if you maintain the same mentality, you are no longer simply a “startup” and you seek to reach new milestones. In our case, we were fortunate to find new references, people and inspiration that complemented us and allowed us to achieve our goals in the best way. We also thank all those people.

We continue on the path, with the same curiosity as always and with the desire to find, discover and invest where we know we can influence. From our part, we believe we have told you everything relevant. So, whenever you feel like it, we'll be happy to meet you in person.

Sincerely,
Borja Orozco